Alba, located in the heart of the Piedmont region, offers a range of activities that reflect its rich cultural heritage and culinary traditions. One of the most notable attractions is the historic center, where visitors can stroll through charming streets lined with medieval buildings, shops, and cafes. The Cathedral of San Lorenzo is a significant landmark, showcasing beautiful Baroque architecture and housing several important artworks.

For those interested in gastronomy, Alba is renowned for its truffles and wine. Participating in a truffle hunting experience can provide insight into this local delicacy, particularly during the harvest season in autumn. Additionally, wine enthusiasts can explore the Langhe wine region, which is famous for Barolo and Barbaresco wines. Many wineries offer tours and tastings, allowing visitors to experience the local viticulture firsthand.

A visit to the Regional Museum of Natural Sciences can enhance your understanding of the area's natural history, while the Fiera Internazionale del Tartufo Bianco d’Alba, held annually, attracts food lovers and tourists alike, celebrating the white truffle with various events and tastings.

Exploring the surrounding landscapes is also worthwhile, as the rolling hills of the Langhe provide opportunities for hiking and enjoying stunning views of vineyards and countryside. Finally, savoring the local cuisine in one of Alba's traditional restaurants is a must, where dishes featuring truffles and local cheeses reflect the region's culinary heritage.